Dear Edward,

We’re about to get into the nuts and bolts (...or code) of Indivisible’s foundation: our website.

Our website is where thousands of people went to start a group. It’s where 398,930 people went to get resources to defeat TrumpCare. It’s where 90,000 people went last month to pour over our latest resources on recess, supporting Dreamers, defeating the banking bill, and winning elections.

Our website isn’t just a website... it’s a catalyst for action-taking, education, and organizing. And that’s why we’re building a new one from the ground up.

We’ve learned a lot over the past year, including how groups leaders, activists, and volunteers all use our site. And while it works, it could definitely use some (okay, a lot of) improvements. That’s why, this spring, we’re redesigning our website to make serious improvements to indivisible.org so it better supports our movement.

But building a new website isn’t cheap -- the total cost for the redesign is more than $100,000. (Yeah. It’s a lot.) This covers everything from cutting edge design, building a back end that can support the hundreds of resources created by our policy and organizing teams, building an information architecture so you can find what you need, building new interactive features to help Indivisibles organize, and some more fun stuff we’re keeping secret for now!

With your support, we can build a new website that allows our movement to organize, grow, take action, and build the power needed to win!

In redesigning, we’ll be able to emphasize organizing, gear our site toward action-taking, and put our users’ experience first. As we enter our next phase of digital organizing, here’s what our new website will do:

• Drive impactful, measurable actions: integrated call pages, new and improved resources, and better toolkits for groups organizing events.
• Grow the movement: a functional, searchable map to drive more people into groups’ events.
• Improve navigation: find exactly what you need without endlessly navigating through the website.
• Foster a sense of community: share the beautiful stories behind the people and the groups of our movement.
• Social media integration: make it easy for users share content (graphics, resources, action pages, and more) from our site (i.e. make it go viral! Just kidding. Kind of.)!
• Universal, or accessible, design: people with diverse abilities will be able to access our website, resources, and tools on any device -- desktop, laptop, smartphone, or tablet.

Why we’re building a better website:

We put together our first website quickly in December 2016, shortly after we launched the Indivisible Guide. Then, we were just a group of former Hill staffers spending our weekends in Leah and Ezra’s living room and we just needed a place to put the guide and for people to register groups.

Now, thousands of Indivisible groups have formed in red, blue, and purple states, and in urban, suburban, and rural areas. They’ve built hundreds of local movements to fight the worst of the Trump agenda and advocate for progressive local and statewide policies. And through it all, our website served as resource hub for their actions and organizing:

• More than 5,000,000 people visited our website last year to find a local Indivisible group (or form one!), learn about what Congress was doing, or take action to resist the Trump agenda.
  
• Over 3,000,000 people downloaded the original Indivisible Guide to learn how they could resist the Trump agenda by influencing their member of Congress.
  
• Indivisible groups registered 6,175 events around the country in just a year. From town halls to rallies in front of their MoCs district offices, to GOTV events to elect progressive candidates. Hundreds of thousands of people turned out to these events proving the resistance is real and our movement had the power to change politics.

At the core of all of our asks is one thing: strengthening our movement. So if you can, we’d love your support to make this new website a reality. Our website impacts our movement’s ability to take action, utilize key resources, and organize. And if you can’t chip in a few bucks today, that’s OK! Keep taking action, keep holding your members of Congress accountable, and keep causing good trouble -- we’re in this together.

In solidarity,
Indivisible Team